On The Way Up is a dynamic community and creator brand designed for business builders and entrepreneurs. Created by Yannic Vollmer, the brand features a weekly podcast available on YouTube, Spotify, and Apple Podcasts, alongside a spin-off content series called “The Way Up Diary.” This ongoing video series, shared across Yannic Vollmer’s personal social media channels, offers an authentic look into the process of building businesses, providing valuable insights and inspiration. The podcast dives deep into the success stories of entrepreneurs, giving them a platform to share their journeys and inspire others to follow their path.